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Setback to Resilience: 3 Lessons from the Unsigned Contract
Building community pre-monetization We launched our product in September of 2009 and while we of course had a variety of monetization ideas in mind, we decided to begin building our audience and...
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Why Bigger Isn’t Always Better
Back in the day, I did some publicity for authors. And without fail, every time I sat down to talk with an author about a PR and marketing campaign, one of the first things the author would say is: “I...
View ArticleWeb.com Small Business Tip of the Day: It’s the Experience That Counts
If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may...
View ArticleWeb.com Small Business Tip of the Day: Get the Skinny on Skinny
If you sell food or beverages, you’ll want to know the latest hip marketing term in your industry: “skinny,” according to Advertising Age. According to a consumer-research psychologist, “[Skinny]...
View ArticleWeb.com Small Business Tip of the Day: Forget Your Troubles, Come on, Get Appy
If your business develops apps or you’re contemplating adding an app to your business, you’ll want to target tablet owners in your marketing strategy. According to a report from Analysys Mason, tablet...
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