If customers don’t buy, don’t jump to the conclusion that your prices are too high. Your products may be awesome, but if your store service experience leaves the customer with a bad vibe, you may never see that customer again, says new research from Forrester. The study found that when it comes to building loyalty, the experience people have with the retailer matters more than whether or not they like the prices. In fact, customer experience accounts for 47 percent of loyalty. So stop sweating your pricing, and start focusing on providing the best possible experience for shoppers.